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About

Turning ideas into reality!

Your MARKETER & DESIGNER

I've always been fascinated by how marketing and design work together to influence perception, build trust, and form meaningful emotional connections between people and brands. With a background that blends both, I bridge the gap between creative vision and strategic execution. Whether I'm developing a brand identity from scratch, designing a scroll-stopping campaign, or leading a website refresh, I focus on work that feels thoughtful, intentional, and impactful.

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Over the years, I’ve had the opportunity to work with businesses of all sizes-from passionate startups to established brands-helping them grow through clear messaging, bold visuals, and purpose-driven strategy. At the core of everything I do is a true love for branding-crafting stories, visuals, and experiences that feel cohesive, intentional, and unforgettable.

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When I’m not deep in creative flow, you’ll probably find me mood-boarding my next personal project, exploring local coffee shops, or sketching new ideas in my notebook.

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I’m always excited to collaborate, dream big, and bring meaningful ideas to life.

All professional experience can be viewed on LinkedIn

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Creativity is my language - it's how I solve, shape, and inspire.

Here's What Sets Me Apart:

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Dual Expertise in
Marketing & Design

I bring a rare blend of creative design skills and strategic marketing knowledge, enabling me to craft visuals that not only look great but also drive business results.

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Passion for
Authentic Branding

I focus on building brands with heart and purpose, creating identities that resonate emotionally and foster

lasting connections.

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Adaptability & Leadership

With experience leading teams and adapting to diverse marketing cultures, I excel at aligning expectations and driving projects to

successful completion.

Projects

Projects can be viewed in Portfolio

​Logo Design and Development | Dax Ivy Salon                                                                                                        

  • Designed official logo for Dax Ivy Salon.

  • Overall design included consultation of idea, typeface, color palette, vectors, etc.

    • Created in Illustrator​

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Website Design & Analytics | Advance Dental Appliances                                                                                             

  • Designed and refined Advance Dental Appliances website via Wix.

  • Implemented SEO, meta descriptions, and Google Analytics.

  • Consultation included discussion about target markets and business strategy.

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Website Design & Analytics | Designz by Mads                                                                                                               

  • Created overall website design via Shopify.

  • Implemented SEO, meta descriptions, and Google Analytics.

  • Provided business consultation in regards to start ups.

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Infographic | My Legal Edge                                                                                                                                            

  • Designed infographic for company to raise brand awareness and reach target audience using Facebook Ads.

    • Created in Photoshop, Illustrator​

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Affordable Legal Services LinkedIn Advertisement | My Legal Edge                                                                               

  • Created LinkedIn advertisement and tracked campaign.

  • Featured in the Greater Naples Chamber of Congress Small Business of the Month Award.

    • Created in Photoshop, Illustrator​

 

Project Development | My Legal Edge                                                                                                                              

  • Worked with client to come up with a pitch presentation for seed funding.

  • Designed presentation and graphics used to present to angel investors.

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Flyer Design | Proven Not Perfect                                                                                                                                     

  • Created flyer to be used for both print and digital media.

  • Worked with client to attain target audience and raise brand awareness.

    • Created in InDesign​

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Business Executive Summary | Intri Energy                                                                                                                   

  • Redeveloped company's business executive summary.

  • Redesigned business executive summary focusing on visual hierarchy.

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Social Media and Website Design | RoomDig                                                                                                                  

  • Helped company raise brand awareness and gain new clients by using social media.

  • Developed style guide for company's website.

    • Created in InDesign​

 

Website Design | Shine Direct Primary Care                                                                                                                   

  • Rebranded company through both marketing and a design standpoint.

  • Redesigned entire website, graphics, content via Wix.

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Website Consultation | FBASimplified                                                                                                                             

  • Designed top header of webpage for client via Wix.

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Marketing Consultation | Prudent Financial Planning                                                                                                      

  • Created paid social media advertisements for Facebook, Instagram, and LinkedIn.

  • Designed Prudent Financial Planning website via SquareSpace.

    • Creations completed in Photoshop, Illustrator, InDesign​

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Cover Design | The Missing Manual                                                                                                                                   

  • Provided consultation services to develop book cover design with client.

  • Developed book cover design and visual identity.

    • Created in InDesign

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Re-Branding | Ritz Carlton                                                                                                                                               

  • Used focused group research to re-brand and develop a new target market for retired travelers and those who travel for business.

  • Collaborated with team to formulate a new brand strategy, brand perception, target consumer, positioning statement, and creative work plan.

 

Research on Generation Media Usage & Branding | Lutgert College of Business, FGCU                                                               

  • Analyzed media consumption patterns across generations, focusing on shared content in books, dramas, television, and cinema related to themes of family and community.

  • Contributed to the literature review and hypothesis development for an academic paper on cross-generational branding, co-authored by Dr. Wright-Isak and Dr. Case at the Lutgert College of Business.

  • Research contributions aligned with the finalization of a paper published in 2021 on branding across generations.

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Branding | Water College; FGCU                                                                                                                                    

  • Worked with an new marketing segment to create a branding campaign for the Florida Gulf Coast University Water College-a new effort under the FGCU umbrella brand.

  • Developed a raised brand awareness strategy, communication materials, and media plan for the FGCU Water College.

    • Print advertisements created using InDesign​

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Student Design Guide | Lutgert College of Business, FGCU                                                                                           

  • Designed and created content for information brochure to inform business students about the design industry.

  • The Student Design Guide teaches students the fundamental elements of graphic and digital media design, how to design effective visual communication, and which applications to use for design.

    • Created in InDesign​

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Repositioning | Delta Airlines                                                                                                                                           

  • Formulated a new brand strategy, positioning statement, and mission.

  • The strategy was to make travelers feel they were at their highest with Delta Airlines.

  • Re-branded and created an advertising campaign for Delta Airlines using both print and T.V. media to be aired in Delta’s most popular locations of Seattle, Washington; Florence, Italy; and Tokyo, Japan.

    • Print advertisements created using InDesign​​

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Business Card Development | Family Health Mart Pharmacy                                                                                          

  • Designed new business cards for company.

  • Developed style guide and visual aspects that included typeface, layout, color palate, etc.

    • Created in Illustrator and InDesign​

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"A Sketch is Often Worth a Thousand Words"                                                                                                                 

  • Focused piece based on the novel Creative Confidence.

  • Inspired by the quote: "A sketch is often worth a thousand words."

  • Featured in the Visual Language - Creative Confidence Pop-Up Type Exhibition.

    • Traditional piece of art; medium: ink
       

Personal Branding                                                                                                                                                           

  • Developed own personal brand, a style sheet, along with a brand statement, logo design, business cards, and website.

  • The project needed to include my design work, writing materials, marketing elements, and other projects created throughout the semester to be included in a website​​.

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"Moonlight Through the Window"                                                                                                                                     

  • Featured in the FGCU Art Lab Gallery Typography Exhibition.

    • Traditional piece of art using; medium: acrylic, ink, wood, and glass​

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Print Design | Thinking is Made Visual - Saul Bass                                                                                                          

  • Conceptual design of an inspirational quote.

    • Created in Illustrator​

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Print Design of Typeface Arial                                                                                                                                           

  • Poster created advertising the typeface 'Arial.'

    • Created in InDesign

 

Tech Letter Set                                                                                                                                                                  

  • Developed a type face that would reflect on design, typography, and technology.

  • Each letter was carefully designed with the concept of a circuit board.

    • Created in Illustrator

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Nerdy Bird Mascot | Honors College, FGCU                                                                                                                    

  • Designed official Florida Gulf Coast University Honors College mascot known as the 'Nerdy Bird.'

    • Created in Illustrator​

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Package Design and Umbrella Branding | Dove                                                                                                               

  • Developed umbrella brand 'Dove Kids.'

  • Designed packaging for Dove Kids and visual icon of 'Shampoo Buddy.'

    • Created in InDesign

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Digital Advertisement | Wacom Studios                                                                                                                            

  • Designed digital advertisement for Wacom’s Mobile Studio Pro.

  • Target market was geared towards creative adults who are constantly on the go.

    • Created in Photoshop, Illustrator.

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Merchandise Design | Honors College, FGCU                                                                                                                 ​

  • Created and designed merchandise such as clothing, stickers, car decals, etc. for the Honors College.

  • On going projects until May 2020.

    • Created in Photoshop, Illustrator, InDesign​

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Education

Master of Business Administration
Florida Gulf Coast University

Concentration in Marketing and Graphic Design

Lutgert School of Business, Fort Myers, FL

Bachelor of Science in Marketing
Florida Gulf Coast University

Minor in Digital Media Design

Lutgert School of Business, Fort Myers, FL

Honors College

Involvement

  • Artwork featured in FGCU Art Lab Gallery: Visual Language - Creative Confidence Type & Typography Exhibitions

  • Bower School of Music & Arts Symphonic Orchestra; Violinist - Alumni

  • Chi Omega Fraternity - Alumni

  • FGCU Honors College - Alumni

  • Golden Key International Honor Society - Alumni

  • Phi Eta Sigma Honor Society - Alumni

Awards

  • Florida Collegiate Honors Council Art Award

  • Holocaust Museum of Naples Art Award

  • Work featured in Collier County Business of the Month Award hosted by the Greater Naples Chamber of Commerce

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