About

P R O J E C T S

Projects can be viewed in Portfolio

 

Logo Design and Development | Dax Ivy Salon                                                                                                        

• Designed official logo for Dax Ivy Salon.

• Overall design included consultation of idea, typeface, color palate, vectors, etc.

  • Created in Illustrator​

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Website Design & Analytics | Advance Dental Appliances                                                                                             

• Designed and refined Advance Dental Appliances website via Wix.

• Implemented SEO, meta descriptions, and Google Analytics.

• Consultation included discussion about target markets and business strategy.

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Website Design & Analytics | Designz by Mads                                                                                                               

• Created overall website design via Shopify.

• Implemented SEO, meta descriptions, and Google Analytics.

• Provided business consultation in regards to start up.

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Infographic | My Legal Edge                                                                                                                                            

• Designed infographic for company to raise brand awareness and reach target audience using Facebook Ads.

  • Created in Photoshop, Illustrator​

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Affordable Legal Services LinkedIn Advertisement | My Legal Edge                                                                               

• Created LinkedIn advertisement and tracked campaign.

• Featured in the Greater Naples Chamber of Congress Small Business of the Month Award.

  • Created in Photoshop, Illustrator​

 

Project Development | My Legal Edge                                                                                                                              

• Worked with client to come up with pitch presentation for seed funding.

• Designed presentation and graphics

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Flyer Design | Proven Not Perfect                                                                                                                                     

• Created flyer to be used for both print and digital media.

• Worked with client to attain target audience and raise brand awareness.

  • Created in InDesign​

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Business Executive Summary | Intri Energy                                                                                                                   

• Redeveloped company's business executive summary.

• Redesigned business executive summary focusing on visual hierarchy.

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Social Media and Website Design | RoomDig                                                                                                                  

• Helped RoomDig raise brand awareness and gain new clients by using social media.

• Developed style guide for company's website.

 

Website Design | Shine Direct Primary Care                                                                                                                   

• Rebranded company through both marketing and a design standpoint.

• Redesigned entire website, graphics, content via Wix.

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Website Consultation | FBASimplified                                                                                                                             

• Designed top header of webpage for client via Wix.

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Marketing Consultation | Prudent Financial Planning                                                                                                      

• Created paid social media advertisements for Facebook, Instagram, and LinkedIn.

• Designed Prudent Financial Planning website via SquareSpace.

  • Creations completed in Photoshop, Illustrator, InDesign​

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Cover Design | The Missing Manual                                                                                                                                   

• Provided consultation services to develop book cover design with client .

• Developed book cover and back design and visual identity.

  • Created in InDesign

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Re-Branding | Ritz Carlton                                                                                                                                               

• Used focused group research to re-brand and develop a new target market for retired travelers and those who travel for business.

• Collaborated with team to formulate a new brand strategy, brand perception, target consumer, positioning statement, and creative work plan.

 

Research on How Different Generations use Media | Lutgert College of Business, FGCU                                                               

• Investigated  the media usage and content of books, dramas, TV, and cinema that generations have in common on the tops of family and community.

• Included in the literature review and hypothesis development for a paper currently underway by Dr. Wright-Isak and Dr. Case of the Lutgert College of Business regarding branding across generations.

• Work coincided with the completion of the paper that was published in 2021.

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Branding | Water College; FGCU                                                                                                                                    

• Worked with an new marketing segment to create a branding campaign for the Florida Gulf Coast University Water College-a new effort under the FGCU umbrella brand.

• Developed a raised brand awareness strategy, communication materials, and media plan for the Water College.

  • Print advertisements created using InDesign​

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Student Design Guide | Lutgert College of Business, FGCU                                                                                           

• Designed and created content for information brochure to inform business students about the design industry.

• The Student Design Guide teaches students the fundamental elements of graphic and digital media design, how to design effective visual communication, and which applications to use for design.

  • Created in InDesign​

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Repositioning | Delta Airlines                                                                                                                                           

• Formulated a new brand strategy, positioning statement, and mission  .

• The strategy was to make travelers feel they were at their highest with Delta Airlines.

• Re-branded and created an advertising campaign for Delta Airlines using both print and T.V. media to be aired in Delta’s most popular locations of Seattle, Washington; Florence, Italy; and Tokyo, Japan.

  • Print advertisements created using InDesign​​

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Business Card Development | Family Health Mart Pharmacy                                                                                          

• Designed new business cards for company.

• Developed style guide and visual aspects that included typeface, layout, color palate, etc.

  • Created in Illustrator and InDesign​

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"A Sketch is Often Worth a Thousand Words"                                                                                                                 

• Focused piece based on the novel Creative Confidence.

• Inspired by the quote: "A sketch is often worth a thousand words."

• Featured in the Visual Language - Creative Confidence Pop-Up Type Exhibition.

  • Traditional piece of art; medium: ink
     

Personal Branding                                                                                                                                                           

• Developed my own personal brand, a style sheet, along with a brand statement, logo design, business cards, and website.

• The project needed to include my design work, writing materials, marketing elements, and other projects created throughout the semester to be included in a website​​.

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"Moonlight Through the Window"                                                                                                                                     

• Featured in the FGCU Art Lab Gallery Typography Exhibition.

  • Traditional piece of art using; medium: acrylic, ink, wood, and glass​

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Print Design | Thinking is Made Visual - Saul Bass                                                                                                          

• Conceptual design of an inspirational quote .

  • Created in Illustrator​

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Print Design of Typeface Arial                                                                                                                                           

• Poster created advertising the typeface 'Arial.'

  • Created in InDesign

 

Tech Letter Set                                                                                                                                                                  

• Developed a type face that would reflect on design, typography, and technology.

• Each letter was carefully designed with the concept of a circuit board.

  • Created in Illustrator

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Nerdy Bird Mascot | Honors College, FGCU                                                                                                                    

• Designed official Florida Gulf Coast University Honors College mascot known as the 'Nerdy Bird.'

  • Created in Illustrator​

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Package Design and Umbrella Branding | Dove                                                                                                               

• Developed umbrella brand "Dove Kids."

• Designed packaging for Dove Kids and visual icon of 'Shampoo Buddy.'

  • Created in InDesign

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Digital Advertisement | Wacom Studios                                                                                                                            

• Designed digital advertisement for Wacom’s Mobile Studio Pro.

• Target market was geared towards creative adults who are constantly on the go.

  • Created in Photoshop, Illustrator.

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Merchandise Design | Honors College, FGCU                                                                                                                 ​

• Created and designed merchandise such as clothing, stickers, car decals, etc. for the Honors College.

• On going projects until May 2020.

  • Created in Photoshop, Illustrator, InDesign​

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E D U C A T I O N

• Florida Gulf Coast University (FGCU), Lutgert School of Business, Fort Myers, FL
  •    Master of Business Administration (MBA), concentration in Marketing and Graphic Design
  •    Bachelor of Science in Marketing, minor in Digital Media Design, Honors College

• The Fundamentals of Digital Marketing Certificate, Google

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I N V O L V E M E N T 

• Artwork featured in FGCU Art Lab Gallery: Visual Language - Creative Confidence Type & Typography Exhibitions

• Bower School of Music & Arts Symphonic Orchestra; Violinist

• Chi Omega Fraternity

• FGCU Honors College

• Golden Key International Honor Society

• Phi Eta Sigma Honor Society

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A W A R D S

• Florida Collegiate Honors Council Art Award

• Holocaust Museum of Naples Art Award

• Work featured in Collier County Business of the Month Award hosted by the Greater Naples Chamber of Commerce

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